Business
Introduction to graphic, numeric, and analytical approaches of college algebra. Application of theories, methods, and technology to model, analyze, interpret data, and solve real-world problems. Covers real number system; algebraic, exponential, and logarithmic functions and their inverses; graphing for polynomial and rational functions, sequences and series; and systems and equations.
Theory and practice relevant to a variety of business and public speaking situations. Develop informational, authoritative, and persuasive presentations. Topics include active listening, audience analysis, research, style, and delivery of public presentations.
Develop approaches to effectively plan, write, and edit common business communications, including letters, reports, memos, and e-mails. Identify proper tone, grammar, style, and format to meet audience needs. Create planning strategies and approaches that ensure accuracy and timeliness. Learn the use and misuse of electronic communication in a business setting.
Learn common business computing tasks, including the application of basic college algebra and statistical methods using Excel. Examine navigation techniques, spreadsheet and workbook formats, formulas, build-in functions, chart design, common tips and tricks, special features to simplify tasks, data filters, the Tip Function, and Chart Wizards.
Learn common Microsoft Excel tasks. Topics: spreadsheet navigation and design, common functions and formulas, data interpretation and organization, application of basic business statistical methods, and tools, menus, and automated techniques.
Explore key financial literacy topics including consumerism, budgeting, debt, risk management, and savings strategies.
Numeric grade only.
Introduction to the concepts of commercial graphic design in the context of visual presentations. Students will develop an understanding of the four basic principles of design (contrast, repetition, alignment, proximity) applied to visual presentations that are planned, created, and executed by individuals in any degree program, industry, or profession.
Numeric grade only.
This introductory course in data analytics is designed for those with little or no prior experience in the analysis of data. Vital topics to today's quantitative environment will include, but not be limited to: basic finance, probability, graphing, sampling, predictive analytics, artificial intelligence, data collection ethics, and descriptive statistics.
Numeric grade only.
Introduction of mathematical foundations with applications for decision-making in business, economics, finance, business statistics, and operations management. Focus is on mathematical concepts, including functions and their graphs and systems of equations.
Exploration of the history of beer and the burgeoning craft beer movement. Study of beer including its history, chemistry, biology, and physics, ingredients, brewing styles, industry, brewery operations, and job opportunities in the craft brewery industry.
Introductory study of macro-and micro-economics. Macro-economics includes coverage of the national and global economies. Microeconomics studies decision-making by individual firms and consumers in regard to the allocation of scarce resources.
Basic statistical concepts, including measuring of central tendency and dispersion, frequency distributions, probability distributions, sampling distributions, and estimations. Also covered are statistical inference, and one- and two-sample hypothesis testing.
Survey of supply chain management, including defining the scope of service, procurement, and purchasing and materiel management. Business concepts include return on investment, value chain principles, contracts, and legal issues, and operations management.
Examine transportation and distribution concerns, including production scheduling, third-party logistics, calculating costs of services, warehousing, materiel management, analyzing the value of services, staffing and supervision, and technology.
Explore procurement management and contract administration, including procurement policies and procedures, supplier selection, cost analysis, contract negotiation, strategic sourcing, bidding and requests for proposals, and overall project management.
Capstone experience focusing on the application of industry best practices. Topics include aligning supply chain management operations with business practices.
Prerequisites: two of the following courses: BUSCS 310, BUSCS 311, or BUSCS 312.
Explore the roles and responsibilities of supervisors and managers in developing, monitoring, and managing performance standards. Topics include motivation, goal setting, supervisory excellence, communication skills, reward systems, vision, and values.
Survey the role coaching and mentoring play to improve performance, employee morale, and customer service. Topics include identifying what makes a great coach or mentor, understanding the role, and establishing ongoing mentoring and coaching relationships.
Examine how effective teams are led and managed even when you may not have direct authority over team members. Understand hierarchies, team dynamics, managing expectations, coaching, mentoring, aligning teams with organizational goals, and communication.
Develop effective conflict management skills. Learn how and when conflicts arise and identify approaches to managing conflicts with subordinates, peers, and supervisors. Know how to engender goodwill and develop win-win conflict management tactics.
Identify when, how, and why organizational change occurs. Create approaches to manage change by using intervention strategies, creating buy-in, communicating in a productive and positive manner, identifying the sequence of change, and managing resistance.
Explore organizational leadership roles: visionary, manager, director, change agent, supervisor, coach, and mentor. Identify how leadership styles influence the direction of the organization. Develop an appreciation for how leaders affect daily operations.
Introduction to the concept of marketing and marketing principles, with a focus on how marketing creates value for the customer. Survey the marketing mix (product, price, promotion, and place/distribution) and its application to products and services in profit and not-for-profit enterprises in a local, national, and international environment.
Learn how to make effective marketing decisions using marketing research. Explore market research sources, data collection, analysis, surveys, research theories, and strategies. Evaluate quantitative and qualitative research with an emphasis on the value and limitations of various sources. Identify how to blend and manage marketing research sources.
Develop an appreciation for the various ways customers experience products and services from brand awareness to product and service fulfillment to loyalty programs. Examine the customer and brand experience. Identify how to create a customer experience management system. Learn to deliver exceptional customer service.
Explore Internet marketing, including its components, structure, and technology, as well as the application of marketing concepts to social media. Learn the strategies, tools, and tactics related to Internet marketing with special attention given to the development of messaging techniques designed for specific social media tools.
Survey the integration of advertising, sales promotion, public relations, direct marketing, and the marketing mix to support marketing strategy. Learn the linkages of segmentation, targeting, positioning, buyer behavior, and branding. Explore planning, budgeting, and the execution of a comprehensive, integrated marketing communication program from message development through media selection and evaluation.
Learn how marketing measurement relates to business return on investment using analytics. Review top view campaign performance, tactical management, and real-time campaign monitoring. Explore how to integrate results from multiple media and channels, including retail, sales, direct marketing, and online media. Covers the use of analytics tools.
Learn how to optimize website content for the best possible search engine ranking. Examine the theory behind a Google search and other popular search engine algorithms. Demonstrate skills that can be applied to a career as a Search Engine Optimization specialist, digital marketing professional, or online content developer.
Numeric grade only.
May be offered online.
Examine the strategies, tools, and tactics of personal branding. Topics include: brand evaluation, brand creation, social media integration, online and offline brand management.
Learn how financial plans are developed. Topics include: establishing a client-planner relationship, gathering client data, and determining client financial needs for investment, insurance, estate planning, and retirement benefits. Understand the roles and responsibilities of the financial planner, including professional ethics.
Develop life, health, casualty, and liability insurance planning strategies as part of a comprehensive financial plan. Topics include: assessing and managing risk, evaluating insurance products for tax and estate planning consequences, and understanding the role of insurance in retirement and businesses.
Survey various investment vehicles available to meet financial planning goals. Topics include: evaluating risk tolerance, asset allocation strategies, security analysis, bond and security valuations, modern portfolio theory, market analysis, alternative investment instruments, and special topics.
Develop an understanding of income tax planning opportunities, issues, and challenges. Topics include income tax law, compliance, calculations, accounting, tax of business entities, trust, and estate tax, tax basis, depreciation, like-kind exchange consequences, property tax, alternative minimum tax (AMT), tax reduction techniques, passive activity rules, special circumstances, and deductions.
Learn how employee benefit plans and comprehensive retirement planning to help clients meet their financial goals. Topics include retirement needs analysis, Social Security, types of retirement plans, qualified plan rules, investment considerations, distribution rules and consequences, employee benefit plans, and options.
Survey estate planning principles as they relate to the development of a comprehensive financial plan. Topics include property titles and transfers, documents, including wills and trusts, gifting strategies, tax consequences and compliance, liquidating estates, charitable giving, life insurance, business transfers, fiduciaries, and special topics.
Develop professional financial planning strategies, approaches, and techniques. Upon completing the course, each participant will have developed and presented a comprehensive financial plan based on various client concerns, life stages, and risk tolerances.
Provides a thorough study of the investment process and strategies. The focus is on hands-on practice in carrying out investment plans through real-time simulation. Participants practice controlling impulsive and emotional equity trading behavior and establishing good investment habits and attitudes.
Provides real-time simulation in practicing various options trading and hedging strategies. Directional and non-directional trading concepts, applications, and options portfolio strategies are examined. Participants study various approaches in forming hedge funds with options or embedded options.
This course provides an overview of the entrepreneurial mindset. Topics to be explored include the specific knowledge, skills, and traits most appropriate to pursuing a successful startup. Individual case studies are used to highlight personal and team startup successes and failures, so as to draw lessons from both.
This course provides an overview of the entrepreneurial mindset. Topics to be explored include the specific knowledge, skills, and tratis most appropriate to pursuing a successful startup. Individual case studies are used to highlight personal and team startup successes and failures, so as to draw lessons from both.
This course provides an overview of the entrepreneurial mindset. Topics to be explored include the specific knowledge, skills, and tratis most appropriate to pursuing a successful startup. Individual case studies are used to highlight personal and team startup successes and failures, so as to draw lessons from both.
This course provides an overview of how customer discovery is fundamentally different to customer or market research and offers a 'lean startup' validation template to develop and talk to customers about-the Startup Launch Assistance or SLAM diagram. The course takes students through all 8 steps on the SLAM diagram.
This course provides an overview of how customer discovery is fundamentally different to customer or market research and offers a 'lean startup' validation template to develop and talk to customers about-the Startup Launch Assistance or SLAM diagram. The course takes students through all 8 steps on the SLAM diagram.
This course provides an overview of how customer discovery is fundamentally different to customer or market research and offers a 'lean startup' validation template to develop and talk to customers about-the Startup Launch Assistance or SLAM diagram. The course takes students through all 8 steps on the SLAM diagram.
This course provides an overview of how a validated startup should ideally plan its full launch and build a complete execution plan to ensure that a startup is on a solid path to breakeven and ultimately profitability. The course takes students through all 8 steps on the GRAND diagram.
This course provides an overview of how a validated startup should ideally plan its full launch and build a complete execution plan to ensure that a startup is on a solid path to breakeven and ultimately profitability. The course takes students through all 8 steps on the GRAND diagram.
This course provides an overview of how a validated startup should ideally plan its full launch and build a complete execution plan to ensure that a startup is on a solid path to breakeven and ultimately profitability. The course takes students through all 8 steps on the GRAND diagram.
This course provides an outline for individuals to convey their startup 'story' to customers, investors, and other stakeholders, appreciate the different audiences to whom they will have to pitch (and their varying needs and expectations) and how to deliver a pitch in the most successful way possible. This includes the opportunity to build a 'live' pitch deck and to pitch it for real (and learn from the feedback).
This course provides an overview of how a validated startup should ideally plan its full launch and build a complete execution plan to ensure that a startup is on a solid path to breakeven and ultimately profitability. The course takes students through all 8 steps on the GRAND diagram.
This course provides an outline for individuals to convey their startup 'story' to customers, investors, and other stakeholders, appreciate the different audiences to whom they will have to pitch (and their varying needs and expectations) and how to deliver a pitch in the most successful way possible. This includes the opportunity to build a 'live' pitch deck and to pitch it for real (and learn from the feedback).
BUSCS 550X (2.8 Continuing Education Units – CEUs) – Four-day exam preparation workshop for Certified Associated in Project Management (CAPM®) and Project Management Professional (PMP®) Certifications. In-depth topic reviews of the Project Management Body of Knowledge (PMBOK®), state-of-the-art courseware, and practice assessments.
Explore situational leadership dynamics and your role as a visionary, manager, director, change agent, supervisor, coach, and mentor. Examine strategies to become more effective in your daily work by improving your approach to operational, tactical, strategic, and managerial decision-making.
Overview of value creation using GIS and location intelligence in various private sector industries. Using a location value chain approach, myriad roles of GIS and location analytics in sales, marketing, operations, supply chain management, risk mitigation, and R&D are discussed, with emphasis on industry trends and applications.
Numeric grades only.
This course introduces students to hands-on applications of GIS and location analytics, using Esri's industry-leading web-GIS platform ArcGIS Online. Focus is on location analytics and decision-making for understanding customers, expanding the business, and managing risk (such as how GIS has played a visible and strategic role in addressing business disruption due to the 2020 pandemic).
Numeric grades only.
This course focuses on GIS as a driver of differentiated business strategy that informs decisions and actions from the C-suite on to managers and analysts in a coherent and consistent fashion. Spatial storytelling is a distinguishing aspect of this course.
Numeric grades only.
Learn concepts and strategies of entrepreneurship in creating, developing, and enhancing a private practice in a mental health setting. Topics include identifying and capitalizing on opportunities in developing niche practices, developing business models, ethical and legal issues in establishing a practice, and setting up operations.
This course introduces ethical and regulatory compliance issues that are especially salient for mental health professionals in private practice, especially those that arise in starting a practice, in practice policies, in practice administration, in billing and financial management, and in staff training and marketing. Emphasis will be on practical applications.
Credit/No Credit only.
May be offered online.
Learn concepts and strategies necessary for managing finances independent practices. Topics include key terminology, exercising fiduciary responsibility, attitudes toward money and the effects on those attitudes, financial metrics, using practice dashboards, compensation systems, fee setting, and creating a financial action plan.
Credit/No Credit only.
May be offered online.
Learn concepts and strategies of managing a private practice as a business entity in a mental health setting. Topics include understanding a practice as a system with subsystems, identifying and acting on core values, roles of a practice owner, data-driven decision making, strategic planning, and writing a business plan.
Credit/No Credit only.
May be offered online.
Learn concepts and strategies of ethical marketing for mental health professionals in private practice. Topics include understanding of what constitutes ethical marketing for private practice, how to connect with referral partners and ideal clients, and marketing via person-to-person contact, print, websites, blogs, and social media.
Credit/No Credit only.
International Business course.