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Master of Business Administration: Marketing Concentration
The focus of the MBA with a concentration in marketing is to provide students with an understanding of the fundamentals of domestic and global marketing strategy. Students in the program develop critical skills for marketers, including analytical and digital competence. Students will also learn how to focus on the customer while operating and understanding marketing scenarios in a global marketplace.
Degrees Offered
Master of Business Administration
Program Types
Graduate
Mode of Study
Hybrid
School / College
School of Business and SocietyWhat is a Master of Business Administration: Marketing Concentration degree?
The focus of the University of Redlands MBA with a concentration in Marketing is to provide students with an understanding of the fundamentals of domestic and global marketing strategy. Students in the program develop critical skills for marketers, including analytical and digital competence. Students will also learn how to focus on the customer while operating and understanding marketing scenarios in a global marketplace.
Why earn an MBA with a concentration in marketing at Redlands?
As a student in the MBA program with a concentration in marketing, you'll gain important skills that position you for career success, including the ability to:
- Examine the shifting nature of international markets and marketing analytics
- Employ critical thinking and creativity for effective business and marketing strategy
- Apply ethical decision-making to enhance customer value and financial return
- Effectively communicate for improved group dynamics and organizational design
- Use marketing analytics in campaign design and marketing plans
Required coursework
In addition to the core and foundational MBA coursework, students completing the MBA with a concentration in Marketing will need to complete the following elective courses:
Exploration of crucial aspects of marketing with emphasis on the customer and the marketing mix. Development of analytical and critical thinking skills through case study. Design and assessment of a basic marketing plan.
Examination of the strategic planning process, with emphasis on resource allocation decisions driven by marketing analytics. Focus on the use of quantitative and data analysis tools to define optimal marketing mix, perform effective analysis of customers and digital marketing campaigns, as well as integrate spatial thinking in decision-making.
This course is designed to give students a theoretical understanding of the digital marketplace in order to adapt to the increasing shift of marketing effort from traditional media to digital media such as search engines, social media, and mobile. It also equips students with the strategies, tools and tactics that digital marketers employ and develop the specific skills necessary for carrying out digital marketing plans and effectively evaluating the plans of others.
Marketing strategy integrates marketing and other functional areas within a firm. It provides orientation to organizations on how to use resources and capabilities to maximize long-run customer value as well as generate the greatest financial return.
Graduate application deadlines
Upcoming
Spring 2025, Summer 2025, Fall 2025. Students are encouraged to submit their application by the priority application date in order to expedite processing and ensure a smooth enrollment experience.
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