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Bachelor of Arts in Media & Communication

The Bachelor of Arts in Media & Communication will help you build the critical and collaborative skills needed for a wide range of career paths—from public relations to screenwriting, and social media marketing to graphic design for film and television.

Degrees Offered

Bachelor of Arts

Program Types

Undergraduate

Mode of Study

On Campus

What is a media & communication degree?

The media & communications degree immerses you in the world of media theory and practice. The program begins with foundational courses in media theory, followed by advanced classes that refine your skills in spoken, written, and visual storytelling. You will gain hands-on experience in a variety of areas, including literary journalism, AI-assisted writing, documentary filmmaking, and web design. Additionally, you can tailor your upper-level coursework to align with your individual career aspirations and interests, preparing you for diverse roles in the dynamic field of media and communications.

Why should you major in media & communication at Redlands?

Majoring in Media & Communication at Redlands will equip you with skills for problem-solving and innovation in a range of contexts. Through a mixture of hands-on experiences you will gain historical and cultural perspectives, and critical awareness essential for success in a connected and rapidly changing world. As a graduate of the program, you will demonstrate reflective self-awareness as both a maker and consumer of media, and as an engaged citizen who can communicate empathetically and productively with others.

"My favorite aspect of the Media and Visual Culture Studies major was being exposed to a wide variety of media. Studying everything from traditional print ads and their messaging to feature films and long-form television fiction has helped me tremendously with my marketing career in the sports and entertainment industry.” 

- Malia Bates '18 
B.A. Media and Visual Culture Studies (now MECM), minor in Spanish 
Currently Brand Marketing Manager, San Jose Sharks

Classes you'll take

To view specific classes, program requirements, and coursework information, visit the current university catalog.

Undergraduate application deadlines
Spring 2025
November 1, 2024*
Fall 2025 - First Year
November 15, 2024 - Early Action
Fall 2025 - First Year
January 15, 2025 - Regular Decision*
Fall 2025 - Transfer
March 1, 2025 - Regular Decision*
Note
*Applications will be reviewed on a rolling basis after the deadline based on capacity.
Apply Now

What you'll learn

You will learn to interpret and create media texts using formal visual techniques and aural analysis skills, all while applying theoretical perspectives.
You will learn how to reflect on media and communication by comparing and interrelating texts within their production and consumption contexts.
You will learn to analyze how relations of power are represented and mediated through various interpretive methods and theories.
You will learn how to devise and execute a significant research or creative project that will include a substantial piece of writing that builds on prior academic work.
View catalog to learn more

What you'll learn

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Graduates pursue careers in

As a media planner, you will strategize and purchase advertising space to optimize campaign reach and impact.
As a broadcast journalist, you will report news and stories on television, radio, or online, keeping the public informed.
As a public relations specialist, you will build and maintain a positive public image for organizations through strategic communication.
As a content creator, you will produce engaging and compelling multimedia content for various platforms and audiences.

Graduates pursue careers in

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100 %

of University of Redlands B.A. in Media and Communication graduates have successful outcomes within six months of graduation.

First Year Destination Survey, 2023

$ 73 k

average salary for media and communication occupations in 2024.

Market research from PayScale and Zip Recruiter

9 out of 10 ( 91 %)

Alumni shared they gained critical thinking skills from their degree.

NACM Alumni Career Mobility, 2022

Top 10

Best Universities in the West

U.S. News & World Report, 2023

Want to know more?

Get in touch with our admissions team.

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